Custom Research Services

Energy, energy technology, buildings, and sustainable product decisions are made in a completely different way than consumer packaged goods. So Athena evaluates brands by traditional metrics like awareness level or product affinity, and moves beyond to capture other product dimensions of brand leadership that have been demonstrated to drive recommendation and purchase consideration.  Our research can also offer prescriptive guidance to help get your firm on more shortlists and improve the conversion process from awareness to sales and position their brand for future success.